Digital partner for jewelry stores · US & Canada

Jewelry websites that book more showroom appointments.

Shopify stores, local SEO and photoreal CAD renders for independent jewelers — so every piece looks as good online as it does in the case.

FreeVideo review in 2 business daysNo sales call
Hexagon-cut diamond engagement ring with accented band in white gold, three-quarter viewPhotoreal render · AS-1100
Same ring in rose gold, top viewSame ring in yellow gold, three-quarter viewSame ring in rose gold, front viewSame ring in white gold, side viewSame ring in yellow gold, top view

Offices in New York’s Diamond District, London (Ontario) and Surat

Retail jewelersBridal & custom studiosDiamond dealersJewelry brands

Your website is the first showroom visit.

Shoppers choose which counter to walk up to before they leave home. Your website has one job: earn that visit.

70%

of jewelry shoppers research online before they buy.

Plumb Club Industry & Market Insights 2023

48%

still want to finish their research in store, with a jewelry expert.

Plumb Club Industry & Market Insights 2023

27%

of online jewelry buyers say the piece looked different than expected.

Citi Retail Services survey, 1,000 US adults

Visuals

One design. Three metals. Four angles. $75.

This is a real delivery from our studio: one engagement ring, rendered in every metal, from every angle a shopper wants — plus a turntable video. Pick a metal to see the full set.

Engagement ring render in white gold, three-quarter view
Three-quarter
Engagement ring render in white gold, front view
Front
Engagement ring render in white gold, top view
Top
Engagement ring render in white gold, side view
Side
Turntable video, included. 15 seconds, ready for product pages, Instagram and Reels.
$50Production-ready CAD (.3DM, .STL) per piece
$75CAD + 3 metals, 4 angles, video and a model shot
$100Everything, plus SEO-ready product descriptions

What we do

Three things, done for jewelers only.

Websites & Shopify

A storefront that sells the in-store experience.

  • Complete store setup and custom design
  • Supplier inventory integration and payments
  • Appointments, social login and Drop a Hint
$2,500 one-time+ $2,000 / year: upkeep, product updates and campaigns

Growth

Local search and social that fill the appointment book.

  • Google Business and local SEO
  • Bridal and seasonal search campaigns
  • 20–30 social posts a month, designed for you
SEO from $249 / monthSocial media from $299 / month

Visuals

Photoreal pieces before the metal is ever cast.

  • CAD design and photoreal rendering
  • 360° spins and 3D product viewers
  • Luxury brand identity and packaging
From $50 / pieceBrand identity from $3,500

How it starts

A teardown first. A proposal only if you want one.

  1. 1

    Send your site

    Takes a minute. No call, no card.

  2. 2

    Watch your teardown

    A 10-minute video in 2 business days, with three fixes ranked by impact.

  3. 3

    Fix it yourself, or with us

    The fixes are yours either way. If you want help, you get a fixed-scope proposal.

Teardown · yourjewelrystore.comExample only
10:04 video walkthrough
1 · No way to book an appointment on mobileHigh impact
2 · Google listing missing hours and photosHigh impact
3 · Supplier stock photos on bridal pagesQuick win

On the bench

What we're building right now.

Full case studies with results go up after launch. Until then, here's the work in progress.

Howard Jewellers website in progress
In progressWebsite redesign

Howard Jewellers

A family jeweler's full redesign: ring-style browsing, a Movado feature and a catalog synced from supplier data. Launching November 2026.

IceWave website in progress
In progressWebsite redesign

IceWave

An editorial luxury storefront built around private consultations and a ring builder. Launching November 2026.

We sell jewelry online ourselves.

Our team builds and runs the stores for our own group’s jewelry brands, so every recommendation is tested on our own sales first.

Why Azzure

An agency inside the trade, not a template platform.

FeatureTemplate jewelry platformsAzzure Solutions
OwnershipYour site lives on their platformYour own Shopify store, content and domain
DesignShared themes, swapped logosDesigned around your store and clientele
Product visualsSupplier stock imagesIn-house CAD and photoreal renders from $50
Trade knowledgeGeneral web supportDiamond District office and a sister manufacturing company
PricingQuoted after a sales callPublished below, in USD

Pricing

Know the number before we talk.

Shopify store

$2,500

one-time · then $2,000 / year care plan

  • Custom design and full setup
  • 1 supplier integration + payments
  • Appointments and Drop a Hint
  • Care plan: upkeep, product updates and new campaigns

Local SEO

$249 / mo

+ $199 setup · Gold $499 · Platinum $799

  • Google Business optimization
  • Core keyword growth plan
  • Monthly performance report

Social media

$299 / mo

Gold $499 · Platinum $699

  • 20 designed posts a month
  • Facebook, Instagram, Pinterest
  • Reels and ads on higher plans

CAD & rendering

$50 / piece

Gold $75 · Platinum $100

  • Production-ready .3DM and .STL
  • 3 metals, 4 angles on Gold
  • Product video and model shot
All prices in USDRegional pricing on requestYou approve every design before launch

Brand identity $3,500–$7,500 · Photography from $2,000 · Packaging by quote. See full pricing

Free · no call required

See what your website is costing you.

Send your site and we’ll record a 10-minute teardown: how it looks on a shopper’s phone, where they drop off, and the three changes most likely to bring them into the store.

Rather talk it through?30 min
A screen-share with our team. No pressure.
Book a call

Reply within one business day. Or call +1 (201) 701-1075.

From the Journal

Read the journal
[Date] · [N] min read

How Much Does a Jewelry Store Website Cost in 2026?

Real price ranges for template, Shopify and custom builds — and the yearly costs nobody mentions.

[Date] · [N] min read

Local SEO for Jewelry Stores: How to Rank for “Jewelry Store Near Me”

The Google Business Profile checklist and review habits that move you into the map results.

[Date] · [N] min read

How to Get Your Jewelry Store Recommended by ChatGPT and Google AI

How AI assistants choose which stores to name, and an 8-step checklist to become one of them.

Questions jewelers ask us

Do you only work with jewelers?

Yes. Azzure Solutions is a digital partner for jewelry stores in the US and Canada, offering Shopify websites, local SEO and CAD rendering. Every project we take on is for the jewelry and diamond trade.

What does the $2,000 a year care plan cover?

Everything after launch: we maintain the site, add and update your products, and build new campaigns for your seasons and promotions. Think of it as your web team on call, without hiring one.

How much does a jewelry store website cost?

With Azzure, a custom-designed Shopify store for a jeweler is $2,500 one-time, plus $2,000 a year for maintenance, product updates and new campaigns. Custom and WordPress builds are quoted by scope.

Do you work with jewelers in Canada?

Yes. We work with jewelers across the United States and Canada from offices in New York and London, Ontario. Prices are in USD, and regional pricing is available.

Can you improve my current site instead of rebuilding it?

Often, yes. If a rebuild isn’t worth it, the teardown will say so.

How long does a new website take?

Most launch in about 5 weeks, depending on catalog size and integrations.

Looking for AI quoting or showroom technology?

Azzure AI Quote and the AUZZY workstation live at Azzure Hub.

Visit azzurehub.com